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How will Web 3.0 marketing evolve in 2022

Dec 20,2022

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【summary】Your market of interest may also be limited to a particular blockchain, but you should choose wisely. Focusing on the digital economy will come in handy in digital economy work, but may limit your role in roles involving other network protocols.

How to Find a job in the Web3 field?
Web3 is a rapidly growing and diverse industry with numerous organizations ranging from services such as digital asset marketplaces run by traditionally structured companies to decentralized platforms run by anonymous contributors. They are eager to hire. The industry is awash with capital but badly short of talent.

It's not just blockchain developers who are being sought after. There are a lot of unskilled jobs in this industry, and the upside potential for those who are really good at what they do is huge.

However, if your desire to work for Web3 is solely about money, you may run into difficulties. Encryption is a particularly difficult industry - or indeed culture - to break into or move on without enthusiasm and curiosity for a fast-moving industry.

"Most people work in one industry. Web3 is not an industry, Web3 is a community, "Fredrik Haga, co-founder of Dune Analytics, a blockchain analytics firm, wrote in a blog post last year.

"In a sense, it's also a cultural phenomenon that people around the world are coming together to make a better financial system... . Working in the Web3 space means LinkedIn content marketing posts and infusing suits with 'life is very serious, I'm very professional' without a soul. On Twitter, Telegram, and Discord, funny memes, hackathons, and all the colors and weirdness that make life fun, weird, "he wrote.

And getting a job in the Web3 space has its own barriers.

Understand the basics of Web3

The first requirement for most Web3 jobs is that you understand Web3. Of course, this won't work for all jobs, as some may be open to those who are curious and excited about Web3 and willing to learn.

There are a number of free online self-study resources, including CoinDesk's CryptoExplainer+ content and crash courses. Other resources to check include:

Venture capital firm A16z has its own version of the Classic and a more specific version of the NFT (non-homogeneous token) classic.

Economist Tascha Che has a crash course in Web3 economics - a large Twitter thread.

For more technical roles, you need to understand how smart contracts work. The detailed walkthrough by the developer who wrote his first smart contract for the popular NFT project Crypto Coven is a good start.

But the best way to understand Web3 is to get involved, which brings us to the next point.

Get involved in Web3

Most jobs in the Web3 field care about your experience, which may differ from what you traditionally think -- it's not necessarily having worked at a Web3 company, but having "know Web3" experience. This could mean a range of things such as leveraged trading, providing liquidity, mortgaging assets and lending, income farming, flipping NFT, qualifying for airdrops, contributing to distributed autonomous organizations, Posting ideas on Mirror.xyz... You can say it.

Depending on the job, interviewers will often investigate this by asking the following questions:

What is your favorite DeFi protocol and why?

Have you ever tried to optimize revenue on DeFi? How about that?

Which NFT sets do you like, and why?

Build an on-chain resume

A common prediction among crypto folk is that such questions will no longer be needed: your on-chain CV will contain all the details a recruiter needs to know about your experience.

By committing to Web3, you will build an on-chain resume, which means a record of your Web3 activity on the blockchain. It's a verifiable reputation system, so unlike a traditional resume, you can't bend the truth.

Several Web3 projects are dedicated to helping you build on-chain resumes. RabbitHole plans on-chain quests, such as handing over coins and loans to Avalanche, or completing the four quests that introduce you to DeFi. In return, you earn experience points from RabbitHole that you can later redeem for NFT, which function like a certificate to prove that you have completed the course.

You can also generate whole-chain performance reports through applications such as Degenscore. Degen, an acronym in the degenerate, is a term used in the crypto-currency field, especially the DeFi field, which likes to experiment aggressively, take big risks and become active in the chain. Some recent job requirements in the crypto space explicitly mention this:

Capture your profits

The Web3 trade is a huge jungle. You might have started buying a few tokens at the Coinbase digital asset venue, but then you'll be spending hours on the Discord messaging app so you can be whitelist for NFT presales.

Some people are attracted by the money the game makes, so they will know the hottest new thing in the online game field and will give it a try. They will understand the economics behind it because they have seen it so many times.

Others prefer frequent DAos. As part of a community, they like to work towards a common goal. They understand how DAO governance works and can navigate messy Discord chats.

Your market of interest may also be limited to a particular blockchain, but you should choose wisely. Focusing on the digital economy will come in handy in digital economy work, but may limit your role in roles involving other network protocols.

Your energy and focus is limited on a daily basis, so choose your market wisely, especially after trying different Web3 areas.

Turn your contributions into a job

One common way to get hired in the Web3 space is to get noticed for a person's contribution to the project. Daos are often hired from people in the organization who help guide the project. Here, the script is simple: Join a Discord server, join a community phone, and get the job done.

Your contributions don't have to be project-specific; It could also help boost the industry. A common way to demonstrate Web3's capabilities is to publish Medium or Mirror.xyz articles on various topics. These apply not only to research, media, or analytics-oriented roles, but also to operations where understanding of the underlying infrastructure is critical.


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